General Session

Breakout Session

Residential Session

Commercial Session

 

Description

Between ALTA Best Practices, TRID, and RESPA, the past couple of years have been quite the learning experience on staying compliant while still effectively marketing your title agency or real estate law firm.

We'll open up the curtains on the best ways we've been able to market the title companies and real estate law firms we work with.

You'll learn:

  • How to make your website more "findable" in Google with just a few tweaks

  • The best darn social media post a title agent or closing attorney can do. Period.

  • How to attract Realtors and "in-the-market" homebuyers like a magnet

  • The importance of top of mind marketing in title insurance

How "Video Killed the Radio Star" (for you 1980s fans) and much more! If you are serious about improving your law firm or title company's marketing you won't want to miss this! Consider it the "best of" in digital marketing advice from years of our trial and error working in the industry.

Presenter(s)

Dean Collura

CEO

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He spent 10 years of his career working for a prominent title company in the Tampa Bay area wearing multiple hats of processor, closer, marketer, and manager; helping grow the business from 1 office to 16 offices statewide. He has been a multi-million dollar producer and an active Realtor for the past 12 years managing a family-operated real estate practice.

As CEO and co-founder of TitleTap, a nationwide hosted digital marketing solution specializing in Real Estate Law Firms and Title Companies, Mr. Collura supports all aspects of sales and operations. He is passionate about teaching, sharing strategies, and providing value-added experiences that help customers succeed.

Robin Stein Cardella

Director of Business Development

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She clerked for law firms and a professor at Western New England University School of Law where she graduated and then served as a principal in a title search company in Connecticut.

Ms. Cardella worked for a National Underwriter for 22 years serving several key management positions in the state of Florida. As a senior leader, she set the strategic direction of the sales and education departments focused on providing value-added services and resources to title agencies, agents, and attorneys. Over the years, her areas of responsibility included oversight of title plants, sales, customer service, and marketing.

In 2016, Ms. Cardella joined the TitleTap team and received certification as a “Secret Service Agent” and Customer Experience Cycle Workshop Facilitator with The DiJulius Group. In 2017 she was named Director of Business Development and continues on her mission to infuse the industry with value and solutions to support the success of each customer.

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